Twitter has been used for many things from saying someone is eating lunch to going to a very important to business meeting to having an argument with someone over a shoe brand. The site was designed to give people 140 characters to say whatever is on their mind or "What are you doing?" in the words directly off the site. The company has skyrocketed and will need to update soon so they will not be behind and have tons of crashes like they have done in the past. The use of twitter has grown exponentially over the past few years and now has over 175 million users worldwide as of September 2010. Twitter has more than one way of tweeting by allowing the users to "post their updates at Twitter.com or by using text- or instant-message tools."
An advantage to Twitter is that the people using the site are able to get their message what ever that may be out to tons of people at the click of a button. The customers can make suggestions to the companies that have twitter or even compliment them on the good job they are doing. This site allows the people to also vent from the stresses of the day as long as they are able to get what they want to say in 140 characters. I also see that people are using twitter for getting information that would other wise be rumors being spread but allowing people to see that it is true. The power of the grapevine in communication is spreading and allowing this to be used to spread news about natural disasters and tragedies. Michael Jackson's death was one of the many tragedies that was broadcast by twitter within moments after the story was released.
The bad thing about using twitter is that a person may want to use twitter as a private domain but can not because people like the juicy news of others. Some people see twitter posts such as "I'm bored" and do not really want to see them because it is a waste of reading and time if someone else has something "more" important to say. People who are on the site 24 hours a day need to pick up a new hobby because time is a terrible thing to waste. If people have something important to say they can the not say it in an email instead of the 140 short characters. People like talking but somethings are not able to be reported in the small amount of characters that twitter has given them to speak their mind in. Some people just do not get the site: "Why are 140 letters so important to people?"
The Business Aspect
In the words of the representatives of twitter, "Businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. The aspect of marketing and feedback from clients and customers is at an overwhelming rate. Two businesses that have used twitter to and advantage would the cable company Comcast and the online company Zappos.
Comcast uses twitter to try and build a better communication and relationships with their customers. One of the customer service managers, Frank Eliason, uses twitter to communicate about the company and tries to solve some of the issues the customers are having.
Zappos is a company gaining attention from many different people and sources. By using twitter they have connected to many more and the CEO,Tony Hsieh, uses the connection to his advantage. He says that he uses it to show his customers that the employees that work at Zappos actually have a personality. He also enjoys the interaction that he has with the customers whether it is just a tweet that says "The customer service at Zappos.com rocks!!"
Source:
http://www.usatoday.com/tech/products/2008-07-20-twitter-tweet-social-network_N.htm
http://twitter.com/about
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